About Us
Get to know your chocolate maker, learn how Firefly got started, read a love letter to cacao, and sit back to watch an interview with Jonas and see footage from the chocolate studio!
Meet Jonas: Your Chocolate Maker
The Chocolate Maker:
Jonas crafts unsweetened ceremonial grade cacao that is used in cacao ceremonies around the world. He hosts cacao ceremony monthly with his men's circle, during which they drink cacao and then practice embodied wrestling. He also regularly teaches how to stone grind fresh cacao paste from the bean using a traditional metate. After first encountering sipping chocolate in Oaxaca Mexico in 2012, Jonas founded the bean to bar dark chocolate company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Always with a focus on health, he initially launched 85% dark chocolate in a variety of flavors, sweetened with low glycemic coconut sugar. He also pioneered a bio-regional wild harvested chocolate bar, celebrating bay nuts, a food used by the native peoples of the SF Bay Area.
The Engineer:
Jonas’s engineering know how keeps all the tools running at Firefly. He actually built or hacked most of them with his combined mechanical, electrical, and software background. Previously, in his roles as Imagineer at Greenlight Planet and engineering lead at Fenix International , he worked on providing affordable solar energy to disadvantaged rural communities, mostly in India and East Africa. He is a Mechanical Engineering graduate from Stanford University, where his favorite classes were in the machine shop, and where he studied energy efficient buildings with professor Gil Masters. As a first generation American originally from Germany he received the prestigious Paul and Daisy Soros Fellowship for his graduate studies.
The Nature Lover:
Jonas studied permaculture and nature awareness at the Regenerative Design Institute, and has lived in eco-villages and cooperative houses for the majority of the last ten years. He loves cycling and backpacking, and has cycled the Alps and across the San Juan Islands, thru hiked the John Muir Trail, and summited Mt. Shasta and Mt. Ritter. He spends many months each year sleeping outside directly on the earth and he loves harvesting his own spring water and traveling to soak in hot springs. He currently lives in Sebastopol in a dome on ten acres.
He hopes to meet you one day and share in the awe and wonder of being alive while sharing gratitude and intention over a frothy morning cacao drink!
It All Began with a Trip to Oaxaca Mexico
"In April 2012, I traveled to Oaxaca Mexico. Shortly into my stay there, I was invited to stay in Teotitlán del Valle, a Zapotec town with strong chocolate traditions. When I visited Maria, she asked me if I had ever made chocolate before. I had barely said no and she was already on her way to get the cacao beans. So began an afternoon of making chocolate the traditional way ‐ open fire roasted, hand peeled within sight of their sacred mountain, and stone ground with a molino. The result? A honey sweetened chocolate paste, fresher and more delicious than any chocolate I had ever tasted before."
A Love Letter to Cacao
When I close my eyes and take a sip of a spicy and frothy cacao potion, my whole being responds with a yes as you tickle my cells and leave me susceptible to the unexpected. On some days, you nourish my body with your tasty alchemy, helping me discover health and self appreciation amidst playfulness and laughter. On some days, you fill me with energy, helping me go into the day with the courage, creativity, and heart to offer my gifts. On some days, you bring my attention to my sacred grief, helping me release tears and direct love to where it is needed, making space for new life. And always, you beckon me to commune with you deeper, delighting in the magic of a reality far more beautiful than I knew before. For all this, I honor you.
As you keep filling me with a love for life, you are helping me to revel and wonder in the interconnectedness of it all, and find my duty as a guardian for the sacred expression of all life, everywhere. I see the same awareness rippling through my community too as they work with your medicine, for you keep answering our prayers and healing our hurts with ever more love for life. That gives me the most hope I’ve felt in years, because when together we begin honoring and embodying the life force within ourselves, we will also experience the reflection of life thriving all around us. So I am grateful that in this time of great change, you leave me with shiny eyes, streaks of brown on my lips, and a voice singing in praise of cacao, already looking forward to that next cup.
Love, Jonas
Interview with the Founder and Studio Footage
Listen to a Podcast Interview with Jonas on Glistening Particles
Listen to a Podcast Interview with Jonas on Gates Interior Design (episode 30)
Read a Long Format Interview with Jonas on Chocolate Connoisseur Magazine